Website, An Essential
With the advancement of technology, it is vital that businesses looking to keep up with times to connect with the generation of today to include a website as a very important item in their operations.
With this understanding, businesses must also recognise that with the increased standards of living, consumers these days are spoilt with availability of things that makes life a lot easier. And with that, it has also influenced their expectations of brand experiences which has now moulded the way businesses connect with their audiences.
A New Need
The increase in variety of platforms available and more importantly, with the boost in the number of mobile devices that allows users to go online, supplemented with the increasingly rapid lifestyle of having to be “entertained” and perform multi-tasking functions, the trend of web surfing on the go has seen an increased acceptance amongst the general public and is expected to be on a continuous rise.
With the need for convenience and ease of use, Businesses must now realize that it is vital to include not only a website, but to bring this consumer contact point to the next level – A responsive webpage.
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A responsive webpage is of utmost importance to a business in this new era. According to a research by Google, 40 % of mobile consumers turned to a competitor’s site after a bad mobile web experience and 57% would not recommend a business with a bad mobile site. Slow loading speed and lack of Flash support, having to zoom in to navigate and read the content, are some of the inconveniences users face while accessing a desktop site on a smart phone. These poor experiences don’t convert customers.
Businesses of today must understand :-
The future is mobile, as consumers are increasingly favouring their mobile devices over desktop computers; making your website responsive is a small price to pay to reach them.
Consumers are not always near a computer, but most consumers with smartphones carry them all the time. As such, when the consumer can access your website as easily on their smartphone as they can on a laptop, it allows them greater access to your business.
Responsive web design accommodates consumers’ preferences. No scrolling or resizing is needed to access your website from their favourite device.
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and it increases the ease of website management
Responsive web design enhances search engine optimisation efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
Respond to the trends to reach your consumers better.