Branding isn’t as simple as getting your target market to choose you over the competition, but is about persuading your consumers to perceive you as the only brand that provides a solution to their problem. But how is this done?…
Read more...You might just be looking into the future of social networking. We were all a little baffled when Facebook purchased Oculus in March, a company developing virtual reality gaming device the Oculus Rift. The Oculus Rift has been hailed for its cutting edge technology and tendencies to…
Read more...The social media landscape is one that is constantly changing, and one that marketers are always trying to understand. Whilst most have accepted that social media marketing is a powerful tool to utilise, many still aren’t too sure which ones…
Read more...“If you build it, he will come”. This is the ethereal message that drove the main character from 1989 film Field of Dreams to pursue his goal of building his own baseball pitch. And true to the message, people did…
Read more...By now, it’s not news that the internet is an entire world unto itself, complete with its own communities and dark corners full of weird of wonderful things. One of the most popular things to spring out from the internet…
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