Branding isn’t as simple as getting your target market to choose you over the competition, but is about persuading your consumers to perceive you as the only brand that provides a solution to their problem. But how is this done?…
Read more...You might just be looking into the future of social networking. We were all a little baffled when Facebook purchased Oculus in March, a company developing virtual reality gaming device the Oculus Rift. The Oculus Rift has been hailed for its cutting edge technology and tendencies to…
Read more...The social media landscape is one that is constantly changing, and one that marketers are always trying to understand. Whilst most have accepted that social media marketing is a powerful tool to utilise, many still aren’t too sure which ones…
Read more...During World War II, three posters were created on behalf on the British monarchy. One of these three posters never ended up being used in the war effort, and most copies of it were destroyed. However, this poster would become…
Read more...By now, it’s not news that the internet is an entire world unto itself, complete with its own communities and dark corners full of weird of wonderful things. One of the most popular things to spring out from the internet…
Read more...Happy Easter everyone! Got your stash of chocolate Easter eggs and bunnies yet? Easter is a well celebrated festival, that we all know. But what has a bunny got to do with Easter? The story of the Easter Bunny…
Read more...Chinese New Year Lunar Chinese New Year is an important traditional holiday celebrated by Chinese people all around world on the first day of every Lunar calendar year. Traditions concerning the celebration of the Lunar Chinese New Year vary widely….
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